Ambassador Changes Name to Ambassador Media Group; Fred Groser Promoted to COO

By on July 9, 2007 11:23 pm

NEW YORK, NY (Marketwire) July 9, 2007 – Ambassador Publications — best known for publishing the
Ambassador Yellow Pages — has changed its name to Ambassador Media Group, the company announced today. “We are a leader
in both print and online directional advertising,” said Ambassador Media Group CEO Kathy Hipple. “As Internet usage grows,
we have established a major online presence. Our name change reflects our growing dominance in electronic media.”

Ambassador Media Group’s flagship product line has been its highly regarded Ambassador Yellow Pages, which is published
throughout metro New York. In a short seven years, the Ambassador Yellow Pages has captured a sizeable portion of the Big Apple’s
market and is the fastest growing yellow pages in the region.

Recently, Ambassador announced the launch of its custom-built Internet software application, positioning the company as a national
leader in online directional advertising. The Internet division of Ambassador Media Group works with both local and national businesses
that target ready-to-buy customers.

In recognition of this growing national reach, Ambassador has promoted its Executive Vice-President of Sales and Operations, Fred Groser,
to Chief Operating Officer. Groser’s career spans over 25 years in directional advertising. Prior to joining Ambassador in 2006, Groser
headed up Verizon’s one billion dollar Washington, D.C. to Maine directory operation.

“Ambassador is a world-class sales organization committed to providing the best solutions for local and national businesses intent on reaching
ready-to-buy customers, both in print and online,” noted Groser.

Ambassador Media Group has accelerated its involvement in connecting ready-to-buy consumers with its advertisers via search engines by hiring a
software firm, SitePen, in Palo Alto, to build a novel software application that allows advertisers to develop, manage and track the results of
their Internet advertising campaigns. Just as Ambassador has delivered excellent results to its advertisers in its print directories, their proprietary
Internet platform provides strong “ROI based” results from numerous search engines and Internet Yellow Pages sites (IYP) such as Google,, Yahoo!
and MSN search.

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